Main Titles and Broadcast package design and animation for a Play-Doh Holiday Special for IMDBTV.
Creative Director: Clarissa Donlevy
Producer: Michael Ross, Mitchell Fraser
Tasked with bringing the act of Squishing Play-Doh to life, I worked on several ideas and storyboards leading to this title. Due to time constraints, I used Redshift and C4D to produce clay like animations with morphing elements.
The design process also included ideating and creating the Logo design and Key Art for the show.
Part of the toolkit delivery for the editorial team to use on the show. We went through several rounds of ideation and design before landing here. All the elements are within the Play-Doh and claymation theme.
Some designs that were left in the WIP deck.
Check out the trailer for the special on IMDBTV.
dmoreno.me [at] gmail.com