KFC - The 
hard way

Project Description

A VR escape the room game for KFC where you must learn to prepare and cook the chicken using KFC's 7 step method.

Credits

Agency: W+K
Design studio: W+K Motion
Technical Development: W+K Lodge

Full credits below

Selects

Working with a large team of creatives over a few months to build KFC a VR game based in a Kitchen escape room run by the colonel. It was a great experience and one of the most fun projects I've ever had at W+K. 

Worked in several roles starting with some very early visual development and tech dialogues. After some rounds of viz dev with concept artists, we moved into production and I was able to teach the team several game specific modeling, texturing and animation tools to ramp up a small team very quickly. Most of the team had limited experience in 3D for advertising and making the transition to a performant "low" poly game building enviroment was part of my role. I also taught them how to make the most out of using Substance Designer and Painter, a first for almost everyone else on the team. 

During production, I was able to assist the art tech on our team with Unity specific level building and making sure models were being produced with the right parameters including the crazy clock timer scene.

I also had the pleasure of animating large sections of the game. This ranged from the players hand models as well as the Gantry robot whose mechanical arms would manipulate the environment and flow freely from his body.

5_GalleryImages_4
5_GalleryImages_1
The-Hard-Way-A-Virtual-Reality-Training-Experience-Trailer

Process

Some behind the scenes look at work in progress assets. Alot of these were a direct collaboration between multiple members of the various groups working on this. Generally, not a single person owned one asset from start to finish.

Concept art below made by Michelle Kwon.

camera-and-bag
GantryHands01
MusicBox_v05_crop
KFC_Clock_i_v02
KFC_CCTV_04

Robots &
Clocks & time manipulation

A big section of the VR experience is this timed section where the chicken fries for several minutes in a custom pressure cooking deep fryer. We wanted to show all these clocks that the colonel had collected countdown that time and go absolutely crazy.

This section had many individual assets, all with their own animation cycles. I spent a lot of time working on this section. From modeling, texturing, animation, and level layout in Unity. I also had the pleasure of animating over 10,000 frames of animation for the gantry and setting up all those animation controllers for the in game triggers.

ClockA_realTimeRender
KFC_Room_BTS
ClockH_Setup
ClockA_Octane
clocks

Music Box

Highlighting this cute and fun little asset that I had the pleasure of animating and implementing into Unity. Learning how Unity handles object parenting was a really exhastive test of patience. Having the robot pick this up and put it down and also having it tied to gameplay mechanics while not breaking in VR was a real feat.

Music-box

360 Capture

Here's some super compressed and choppy 360 gameplay capture to watch on youtube. Not quite as good as playing it in VR but it works in a pinch.

Credits

Col. Sanders voice: Jim Meskimen
Modeling and Animation: W+K Motion
Design Support: W+K Studio Portland
Sound design, recording and mixing: Joint Editorial
Music Houses: Walker, Butter Music, Heavy Duty Music, Marmoset
PR: Edelman

Creative Directors: Freddie Powell, Jason Kreher
Brand Creatives: Lloyd Winter, Micheal Brandes
Design Director: Jonathan Minori
Technical Director: Ryan Kee
Executive Producers: Dennis Hanley, Saira Weigel
Producers: Micah Gendron, Teresa Lai
Developers: Nate Horstmann, Michael Latzoni, Roger Braunstein, Jesica Marquez
Concept Art: Nicholas Weigel
Technical Artist (Unity): Scott Garner
3D Artists: Mark Lundgren, Jeff Ackley,
John Van Unen, Daniel Moreno, 
Foley Artists: Natalie Huizenga, Noah Woodburn

Logo_Redesign_2020_Lockup_Animated04

CONTACT

dmoreno.me [at] gmail.com

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