HBO max -
Pa'lante

Project Description

The teams over at Virtue and HBO Max reached out to me to help launch their new brand for the Latinx community, HBO Max Palante. They wanted to celebrate it by inviting several Latinx creatives from all over the US to create an animation celebrating our communities. Together we weaved a beautiful Tapiz and additional social assets.

Credits

Agency: Virtue
Art Director: Kyle Lynah & Phillip Braun
Producer: Jenn Gore
Client: HBO Max

Full credits below

Selects

Stills from the 16x9 version of the Tapiz animation. 

Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-07-23
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-03-15
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-10-20
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-11-22
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-13-18
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-14-19
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-16-03
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-18-01
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-18-09
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-18-22
Palante_Animatic_Section03_DM_v04_2020-10-19-0-00-19-12
Palante_LogoTreatment_v01-2020-08-25
Palante_LogoTreatment_v02-2020-08-25

styleframes

Using some rough VO script as a foundation, I was asked to build a few styleframes along with some rough storyboards to help the team assign segments of the tapiz.

These were a few of those frames. I really wanted to do something unlike the other artists on the team who were mostly illustrators in a flat style. I went with dimensional 3D mixed with vibrant 2D elements. 

Given a few last minute curveballs to implement typography over image, I explored a few of those options while providing a few reference elements.

Storyboard_v05-15
ComingTogether_Styleframe_062420
Voices_Styleframe_062420
styleframe_sh020_revere_v01_AltColor
Storyboard_v05-04
styleframe_sh020_revere_v01d-0-00-00-00

Pueblo

Mi Pueblito was built from the corpse of my senior thesis over 8 years ago. I pulled and reworked all the elements to use them creatively here. I explored several different orientations and color ways to make this section feel unique and vibrant.

Using C4D and Redshift, I worked in ACES which really helped give this the extreme color vibrancy you see below. While still being flexible and quick to render.

The fast paced transitions were planned from the very start through my storyboards. I wanted to really go through lots of different spaces in a very stylized way adding in some smears and motion blurs for good measure.

PRKit_Rebuild_v03_OctaneTest03
PRKit_Rebuild_v03_2020-07-20_02_ACES
Palante_SH020_Reimagine_Landscape_v02_2020-08-29

Puzzle Block

This section changed alot with Client feedback. I was asked to include more and more characters as a way to feed more community aspects into the piece. With a tight timeline, I designed a dozen different characters and used some basic rigging along with BendyLimbs to get them all rigged in less than a day total. It was a massive challenge to do so much on such a small timeline.

PuzzleBlock_Characters02
PuzzleBlocks_Character-Sketches_v07
HeroCharacter_States_v04
CharacterRemodel_02_2020-09-01
Smears02
Smears01

Instagram vecindad

The team at Virtue also wanted to build this beautiful tapiz into an actual quilt. They planned out this grid for their Instagram using different building facades that are also connected together. This lead to a really unique take on the grid and gave a beautiful start to the brand.

IG_Grid_Live
HBO_Instagram_Building_DM_01_v01
HBO_Instagram_Building_DM_02_v01
HBO_Instagram_Building_DM_03_v01

Credits

Client: HBO Max
Agency: Virtue
Art Director: Kyle Lynah & Phillip Braun
Producer: Jenn Gore
Voice Over: Cristela Alonzo

Featured Designers:
Daniel Moreno
Katty Huertas
D'ana Nunes COVL 
Carolina Lopez Corominas´╗┐

 

 

CONTACT

dmoreno.me [at] gmail.com

SOCIAL