OLD Spice 4th and touchdown

Title sequence & :30 sec trailers

Produced at Wieden+Kennedy Portland.

As part of the Old Spice "Smell Like a Man from Head to Toes" Campaign, I was tasked to create a title sequence and several :30 second trailers for a mock TV Interview show with some of Football's famous players.

4th&Touchdown - Jamaal Charles

4th&Touchdown - Earl Thomas

4th&Touchdown - AJ Green

4th&Touchdown - Drew Brees

Trailer

Title Sequence


I designed and animated the title sequence within a week starting from inspiration of old 70's sports TV packages and bad VHS tapes. Worked primarily in After Effects and Illustrator to create the low-fi feel and look.

:30 sec Trailer

I edited footage and created more graphics to build out several iterations of a trailer to show off the series of videos. This portion took about two weeks between editing, animating and client feedback.

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